FINANCIAL STORYTELLING THROUGH DATA DESIGN

For her 2014 book, Every Woman Should Know Her Options, author and financial advisor Laurie Itkin (“The Options Lady”) needed two-color graphics that captured complex information about specific case studies in a succinct and understandable way. Using data from online financial sites such as Yahoo Finance and TD Ameritrade, we overlaid key story points and information onto the background financial data to create understandable visuals that laid out key points from her book.